Corporate Style Development
An effective corporate style is formed in the intersection of a brand ideology, its key characteristics, general style and their symbolic expression. Corporate style development implies determination of visual constants, which later on will be distributed to necessary information carriers: documentation, polygraphs, commercial production, banners and so on. The complex of visual constants can be broken into four categories:
- Brand name or a trade mark name is the most efficient source of company identification, visual and verbal component of a corporate style, performed in a unique, signature combination. A name provides a basis for logo and brand development.
- Logo is a fundamental aspect of graphic brand identification, localizing maximum of visual and verbal semantics. Logo is a key component of a corporate style, which directs all other visual aspects, as colors, prints, brightness and a message.
- Color palette: an integrated range of company color selection is a mandatory element of a corporate style, which allows to create and support its unity and provide brand presence on different kinds of information carriers.
- Graphics: signature graphics support a brand idea, filling it with additional concept elements, discover brand values, character and a core.
Corporate style provides a solution for such strategic brand targets, as qualitative brand differential, identification, creation of an additional product value and formation of a trustworthy image.
A strong, effective and perspective brand is a main business asset. Cost calculation of a corporate style development service is performed individually. Please contact our managers for more information.